Canada Life has changed the brand name for the entire range of Retirement Advantage products to Canada Life in order to bring them into line with the rest of the business.
Canada Life acquired Retirement Advantage in January 2018 in a deal that saw the firm add more than 300,000 pension and equity release customers to its books. The firm’s assets under management were also boosted by £2bn, which included Retirement Advantage’s £1.5bn in-force annuity book.
As a result of the rebranding, the Retirement Advantage Equity Release business will become Canada Life Home Finance, and the Retirement Advantage website will close and product and adviser portals move to Canada Life’s site.
Canada Life UK chief executive officer and executive vice-president Doug Brown said: “Since combining Canada Life and Retirement Advantage at the beginning of 2018, we have made excellent progress on our objective to integrate our skills and experience and become a leader in the broader retirement income market.
‘Ambitious plans’
“We have ambitious plans that build on our heritage and strengths across wealth management, protection, retirement income and annuities and we will be launching innovative products and services that meet the evolving needs of intermediaries and their circumstances.”
Representatives from Canada Life will be among the more than 30 experts speaking PA360 North – RP’s sister publication’s inaugural adviser conference, which takes place at The Park Royal Hotel in Warrington on 17 October. View the full programme or register for your free place here